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Network against Breast Cancer

Agency Network: 
Published/Aired: 
April 2011

Description

This promotional action consists of raising women´s awareness about the importance of early detection of Breast Cancer by creating an application which works as a viral network.

Digital advertisement created by Contrapunto, Spain for Ausonia, within the category: Public Interest, NGO.

Advertising Agency: Contrapunto, Barcelona, Spain
Creative Directors: Tomás Oliva, Carlos de Javier
Art Director: Lula Cañamero
Copywriters: Patricio Marrone, Elena Llompart
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Hiperion's picture

Aunque los chicos de Contrapunto no tienen culpa alguna (se limitan a hacer su trabajo y esta APP es correcta), es vergonzoso que se sigan utilizando marcas para expandir un mensaje humanitario. Me parece lamentable que no hayan leyes que prohíban a las marcas aumentar sus ventas a través de las causas solidarias.
No sólo importa el mensaje, también importa quien lo dice y ya sabemos todos las cosas que Procter and Gamble tienen que callar.
Fenomenal trabajo, chicos, pero esperemos que esta basura falsa e hipócrita que relaciona las luchas solidarias con las ventas de un producto acaben cuanto antes. Es vergonzoso.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Brainchild Theories's picture

Now if we could only record ROI. Has this network decreased death by breast cancer in that group? That's impossible to know...I just wish we could. The 1 in 8 is accurate, but the "almost 100%" statement is not.

Very clever social network itself, but almost too long of a commercial to launch it. I may be wrong since I commonly see 60 seconds of a commercial at most and other countries produce them longer.

Brainchild Theories
Activity Score 74
Graphic Designer at Transmedia Creative
Glut's picture

boring case..

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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