Gone in 5 seconds

Agency Network: 
April 2013

The new Audi R8 can do 0-100km/h in 3.5 seconds. We noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

Digital advertisment created by Ogilvy, South Africa for Audi, within the category: Automotive.

Case Study:
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
Editors: David Jackson, Kaif Ahmed
Account Manager: Ryan Rabinowitz

Comments (5)

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Mark Zanghi's picture
Mark Zanghi
Activity Score 32

So simple and relevant to the media use. Love this!

Fula's picture
Activity Score 238

Done by DDB Spain few months ago

lucyset's picture
Activity Score 230

Smart and with a good budget! Nicely done!

chaitanyazx's picture
Activity Score 2

Undoubtedly its one of the amazing runabouts of Audi. The R8 roadster has everything you want in a sport car. Before the commencement of LA Auto Show, its "Competition" variant was displayed.