Agency Network: 
July 2007

Digital advertisment created by Saatchi & Saatchi, Brazil for Ariel, within the category: House, Garden.

Advertising Agency: F/Nazca Saatchi&Saatchi, São Paulo, Brazil
Creative Directors: Fábio Fernandes, Fábio Simões
Art Director: Samuel Luchini
Copywriter: Rafael Taiar

Comments (7)

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Blahg's picture
Activity Score 616

Nice idea though the transition animation took what seemed like too much time to reveal the message. That though is just a personal preference.

BLACKLIGHT's picture

very funny and i did'nt feel boring at all .. the time of reveal is proper i think

itch's picture
Activity Score 806

great work!

* it's not how good you are. it's how good you want it to be *

Ravages's picture
Activity Score 842

Would the colour wheel have worked better as a physical thing? A give-away, perhaps? Also, the 'think x, think brandname' line - kind of used, no?

Corbeen's picture
Activity Score 1093


suketu gohel's picture
suketu gohel
Activity Score 26


suketu gohel

popdistortion's picture
Activity Score 1592

Why does digital advertising get away with being way below average. Come on people, this isn't great or nice or anywhere near good. You rollover, it spins, it tells you it's clean... wow. Made my day.
And at first I thought that Ariel bleaches all my stuff until I bothered reading what's written on the colours.