Fashion Shoot

Agency Network: 
August 2011

Ariel Fashion Shoot - Aug 29-Sep 3


During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel's Facebook page -- -- and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.

Digital advertisment created by Saatchi & Saatchi, Sweden for Ariel, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Creative Director: Adam Kerj
Art Directors: Gustav Egerstedt, Lisa Engardt
Copywriter: Petter Dixelius
Other credits: Erik Hiort af Ornäs
Production company: B-Reel
Event production: Atomgruppen

Comments (8)

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morse's picture
Activity Score 18024

This is fun!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 51044

real fun...

dbor's picture
Activity Score 1455

Ariel – we can throw a lot of money down the drain!

Glut's picture
Activity Score 3935

what a waste of money, energy, time, etc, etc

valde's picture
Activity Score 2

Great stuff!!

Chris Ogunlowo's picture
Chris Ogunlowo
Activity Score 7


ABBI89's picture
Activity Score 17

this is so cool!

Phil Indeblanc's picture
Phil Indeblanc
Activity Score 50

At least someone's economy is doing good enough for such creative projects. I love it! The kicker.......AND they will mail you the shirt to keep!! Looks like Ariel can claim the fame in a strong economy.