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Agency Network: 
March 2012


McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel.

Digital advertisement created by McCann, Finland for Area, within the category: Transport.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Graphic designers: Kim Takala, Piia Seppälä, Joni Lyytikäinen
Web development: Heikki Lehto, Karolina Hurmerinta
Client director: Petteri Lillberg
Agency producer: Niina Huttunen, Yrjö Haavisto
Production Company: Anima Boutique
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Tilbin Thambi's picture

Excel-ent :)

Tilbin Thambi
Activity Score 189
Art Director at Chennai | | | 098405 86509

Wordfruit's picture

To draw people in, I wonder if a more character-driven story might work better.

I find the characters in this fairly character-less.

Activity Score 1023
kleenex's picture

hahahahaha great idea.

Activity Score 52338
Web Designer/Developer
Brad_US's picture

Have you guys ever seen the AC/DC Excel Music video? It was actual Excel file that was a music video. Compared to this, that was great. This has nothing to do with the insight that people who book flights use Excel. The Excel is in the background and there's an animation on the top.
Or did you guys send this as an Excel file?

Activity Score 128
EZMartinez's picture

Nicely done!

Activity Score 45
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