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Agency Network: 
March 2012

AREA Case Study (eng)


McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel.

Digital advertisment created by McCann, Finland for Area, within the category: Transport.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Graphic designers: Kim Takala, Piia Seppälä, Joni Lyytikäinen
Web development: Heikki Lehto, Karolina Hurmerinta
Client director: Petteri Lillberg
Agency producer: Niina Huttunen, Yrjö Haavisto
Production Company: Anima Boutique

Comments (5)

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Tilbin Thambi's picture
Tilbin Thambi
Activity Score 189

Excel-ent :)

Wordfruit's picture
Activity Score 1023

To draw people in, I wonder if a more character-driven story might work better.

I find the characters in this fairly character-less.

kleenex's picture
Activity Score 50610

hahahahaha great idea.

Brad_US's picture
Activity Score 128

Have you guys ever seen the AC/DC Excel Music video? It was actual Excel file that was a music video. Compared to this, that was great. This has nothing to do with the insight that people who book flights use Excel. The Excel is in the background and there's an animation on the top.
Or did you guys send this as an Excel file?

EZMartinez's picture
Activity Score 45

Nicely done!