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Contrast, Stairs

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Digital advertisement created by Guarda(Chuva), Brazil for APR, within the category: Public Interest, NGO.

Caption

Climbing stairs.
Hard to read? It’s tough when something simple becomes so hard, isn’t?
October 11th, National Disabled Person Day

Advertising Agency: Guarda(Chuva), Curitiba, Brazil
Creative Director: Carlos Mallmann
Art Director: Giancarlo Blanco
Copywriter: Lucas Titon
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Highest Rated

fractalrene's picture

I like the striking combination of colors (in most of the ads) and general idea. don't know if this is the best execution.
the copy might be stronger as a direct line, like an answer to the opening question, besides, two questions in the copy is too much.

fractalrene
Activity Score 1504
Copywriter
fractalrene's picture

I like the striking combination of colors (in most of the ads) and general idea. don't know if this is the best execution.
the copy might be stronger as a direct line, like an answer to the opening question, besides, two questions in the copy is too much.

fractalrene
Activity Score 1504
Copywriter
jponino's picture

very same insight than an other ad from few days ago..

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
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