Choco-coat App

April 2011


Choco-coat the harsh reality into a sweet, chocolatey version of the truth.

Digital advertisment created by Lean Mean Fighting Machine, United Kingdom for Anti-Slavery, within the category: Public Interest, NGO.

Advertising Agency: Lean Mean Fighting Machine, London, UK
Creative Directors: Dave Bedwood, Sam Ball
Art Directors: Eduardo de Jevenois, Kieron Roe
Copywriters: Martin Taussik, Dom Moira
Account Director: Richard Lloyd
Producer: Sian McLachlan
Designer: Pete Duffield
Programmer: Fraser Hobbs

Comments (5)

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Hahalexander's picture
Activity Score 140


sirvan's picture
Activity Score 29860

(I hate to say this) but it would work better for a chocolate company. The seriousness of the message just doesn't mesh w/ the cuteness of the execution. There's something, just, "off" with this. Great general idea though.


"I love some things, and don't love some other things."

DanT's picture
Activity Score 23

As a twitter heavy user, I love this app! I think you've nailed it!

Lewisdotcom's picture
Activity Score 21

Really nice idea, it's simple, entertaining and at the same time gives info that I would probably won't read. Great job!

Bob.C's picture
Activity Score 1159

This is such a missed opportunity
It could be so much more effective if it was done with nicer visuals : type in your message and have it output in rich, semi-melted, 3d, chocolate-coated lettering on an attractive background with the fact bit along the bottom.

As it is i doubt that it will get the attention it deserves