Advertisement
Agency Network: 
Published/Aired: 
March 2009

Description

Experience it interactively: http://tribalddb.hu/works/amnesty/index.html

A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more.

Digital advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Tribal DDB Budapest, Hungary
Creative Director: Dezső Nagy
Creative Consultant / Copywriter: Gábor Spielmann
Art Director: Balázs Jekler
Art Director Flash: Dávid Bárdos
Photographer: Rene Mansi
Account Directors: Christoph Hille, André Musalf
Account Manager: Eszter Nagy
Log in or register to post comments
alexander_bickov's picture

Beautiful interaction of message with user

alexander_bickov
Activity Score 3279
mikeelrapido's picture

Great idea!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

hagemony's picture

thumb. no doubt!

hagemony
Activity Score 335
slowrider's picture

great

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

tirthomitro's picture

this is awesome

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

shwet's picture

min blowing

shwet
Activity Score 103
jj institute of applied art |

shweta

Guest's picture

Great!!

Guest
Guest's picture

this is super great!:D didn't look like an ad at all! great job DDB!:)

Guest
Guest's picture

Awesome... great idea...

Guest
Goblin's picture

I love this!

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

kurtberengeiger's picture

Cheers.

kurtberengeiger
Activity Score 7323
Copywriter
janed's picture

simply awesome!!!

janed
Activity Score 98
Copywriter at Law & Kenneth
Guest's picture

Four thumb !

Guest
Guest's picture

wow

Guest
Guest's picture

it's AWSOME!!!

Guest
nggakbanget's picture

It's AWESOME!

nggakbanget
Activity Score 38
Art Director
K.I.D_PUNK's picture

GOOD..

K.I.D_PUNK
Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
Wordnerd's picture

yes, thank you!

Wordnerd
Activity Score 6692
Copywriter
raavigeorgian's picture

brilliant ideas don't need any copy

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Featured Content

Latest Collections

Advertisement