The Young Professionals Project

Agency Network: 
October 2012

The Young Professionals Project by American Express


American Express Israel is promoting The Young Professionals Project — a nourishing environment for young business talents — and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential. The launching of the campaign started with a music clip in collaboration with TYP – an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer Ivry Lider.

Executive Creative Director / Deputy CEO:Yoram Levi

Digital advertisment created by Saatchi & Saatchi, Israel for American Express, within the category: Finance.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
VP Creative Director: Nadav Pressman
Creative Director: Tomer Gidron
Art Director: Tom Zakai
Copywriter: Liron Cohen
VP Digital: Maayan Tirangel
Digital Creative Director: Asaf Lupo
VP Planning: David Kosmin
Senior Planner: Guy Gordon
VP Production: Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Maya Salomon
Account Supervisor: Lia Gat
Account Executive: Sharon Zeevi
Production Company: Periscope
Director: Vania Heymann
Media: Yoav Tzuker, Ori Michael, Sivan Ramati / Zenit Digital
Traffic: Ronit Doanis
Director Of Photography: Moshe Mishal

Comments (6)

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DesignDine's picture
Activity Score 1313

Amazed!! Really really amazed!

kleenex's picture
Activity Score 50204

great product value, BUTTT why is one man dressed in womens clothing???

ItMatters's picture
Activity Score 2167

Like the song.

ignitionspark's picture
Activity Score 212

The song itself amazing!!!

feysal's picture
Activity Score 2571

i like it but yeah why is one dressed as a woman? young woman professionals?

groovy baby!

VampAd's picture
Activity Score 1151