I Like France

August 2012

I Like France - Allianz Sport - Case


Digital integrated operation during the Olympic Games 2012. The idea was to connect all the fans, who stayed in France during the event, with the French Olympic Team. A Facebook application let them send their written and oral cheers. All the supports were broadcasted on a giant screen and via the technology AudioSpotlight in London.

Digital advertisment created by Social Mix Media Interactive, France for Allianz, within the category: Finance.

Advertising Agency: Social Mix Media Interactive, France
Art Director: Emilie Basset
Copywriters: Hugo Fromont, Pierre Ayroles
Account Director: Emmanuelle Cabrera

Comments (2)

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kleenex's picture
Activity Score 50224

I see some nice results.

stickynotes's picture
Activity Score 1094

25 messages per day doesn't seem to be too much. but i like the interaction part.