Putting favelas on the map

Agency Network: 
December 2013


Digital advertisement created by JWT, Brazil for AfroReggae, within the category: Public Interest, NGO.

Chief Creative Officer: Ricardo John
Chief Integration Officer: Mauro Cavalletti
Head Of Planning: Fernand Alphen
Head Of Art: Fabio Simões
Copywriters: Paulo Amaral, Sleyman Khodor, Helio Marques
Art Directors: Vitor Veras, Lucas Reis, Henry Kage, Fernanda Sousa
Production Director: Marcia Lacaze
Producer: Paula Ferrari
Photography: Regis Fernandez
Production Company: Nitro B
Director: Gabriel Gemenez
Audio: S De Samba
Voiceover: Simoninha
Media: Maira Toledo, Elaine Endo
Project Manager: Hesli Carvalho
Digital Producer: Rodrigo Alberini
User Experience: Mayra Sasso, Carolina Tod
Other Advertising Agencys: Maplink, Fillet, Digibase
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Mr. The Bear's picture

great idea

Mr. The Bear
Activity Score 243
Higher School of Communication and Media Studies |

Bear It

kleenex's picture

nice looking video.

Activity Score 51078
Web Designer/Developer
TwinBuilder's picture (the same project dated on 2009) (Google Creative Sandbox - January 2013)

And these slums were already in Google Maps and Bing Maps way before AfroReggae put then in this hotsite.
The videocase is great, but not says the true.

Activity Score 64
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