Putting favelas on the map

Agency Network: 
December 2013

AfroReggae - Ta no mapa! - Putting favelas on the map


Digital advertisment created by JWT, Brazil for AfroReggae, within the category: Public Interest, NGO.

Chief Creative Officer: Ricardo John
Chief Integration Officer: Mauro Cavalletti
Head Of Planning: Fernand Alphen
Head Of Art: Fabio Simões
Copywriters: Paulo Amaral, Sleyman Khodor, Helio Marques
Art Directors: Vitor Veras, Lucas Reis, Henry Kage, Fernanda Sousa
Production Director: Marcia Lacaze
Producer: Paula Ferrari
Photography: Regis Fernandez
Production Company: Nitro B
Director: Gabriel Gemenez
Audio: S De Samba
Voiceover: Simoninha
Media: Maira Toledo, Elaine Endo
Project Manager: Hesli Carvalho
Digital Producer: Rodrigo Alberini
User Experience: Mayra Sasso, Carolina Tod
Other Advertising Agencys: Maplink, Fillet, Digibase

Comments (3)

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Mr. The Bear's picture
Mr. The Bear
Activity Score 243

great idea

Bear It

kleenex's picture
Activity Score 50128

nice looking video.

TwinBuilder's picture
Activity Score 64 (the same project dated on 2009) (Google Creative Sandbox - January 2013)

And these slums were already in Google Maps and Bing Maps way before AfroReggae put then in this hotsite.
The videocase is great, but not says the true.