Exhibtion Stockholm

June 2017

Exhibition Stockholm


The campaign and photo challenge Exhibition Stockholm was the first photo competition in the world harnessing the power of AR.

It aimed to introduce Adobe to a wide audience of hobby photographers. The web application with the same name became a platform that inspired to creativity through use of augmented reality and artificial intelligence together with simple means, such as the camera in a mobile phone and, for the desired, free photo editing tools, such as Adobe's own "Lightroom for mobile".

Advertising Agencies: SpotlightPR, Stockholm, Sweden / Accomplice, Stockholm, Sweden
Creative Planner: Olle Dahlqvist
Art Director: Simon Zingerman
Copywriter / PR Consultant: Daniel Nord
Project Manager: Tamar Samadi
Account Director: Johan Wetterqvist
Creative Director: Olle Thunberg / Accomplice
Project Manager: Nicolas Hornwall / Accomplice
Designer: Olof Mogard / Accomplice
Lead Developer: Pär Thunberg / Accomplice

Comments (2)

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halaby87's picture
Activity Score 10166


kleenex's picture
Activity Score 50610

I guess this worked.