The big day

Agency Network: 
March 2014


Digital advertisement created by Y&R, France for Actimel, within the category: Food.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette DIaz
Art Director: Eric Esculier
Copywriter: Pierre-Philippe Sardon
Director: Ivan Grbovic
Production house: Wanda Productions
Executive producers: Claude Fayolle, Jérôme Denis
Post-production: One More
Post-producer: Olivier Glandais
Sound direction: Thomas Couzinier, Vincent Nayrolles
Sound production: Kouz Production, The Shop
Music production: Vincent Nayrolles / The Shop
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kleenex's picture

A whole lot of work for a crappy ending.

Activity Score 51110
Web Designer/Developer
damnson's picture


Activity Score 11517
Copywriter |

An axe murderer of ads.

morse's picture

Great buildup and funny, but leaves me empty somehow.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture

Lots of fun. I like it short at the end.

Pete R.
Activity Score 3412
2 eyeballs's picture

i couldn't blink..but then I learned I was watching a yogurt ad. I admit I did laugh though.

2 eyeballs
Activity Score 62
Marketing Manager at University
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