The big day

Agency Network: 
March 2014

Actimel - The big day


Digital advertisment created by Y&R, France for Actimel, within the category: Food.

Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette DIaz
Art Director: Eric Esculier
Copywriter: Pierre-Philippe Sardon
Director: Ivan Grbovic
Production house: Wanda Productions
Executive producers: Claude Fayolle, Jérôme Denis
Post-production: One More
Post-producer: Olivier Glandais
Sound direction: Thomas Couzinier, Vincent Nayrolles
Sound production: Kouz Production, The Shop
Music production: Vincent Nayrolles / The Shop

Comments (5)

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kleenex's picture
Activity Score 50128

A whole lot of work for a crappy ending.

damnson's picture
Activity Score 11517


An axe murderer of ads.

morse's picture
Activity Score 18024

Great buildup and funny, but leaves me empty somehow.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture
Pete R.
Activity Score 3412

Lots of fun. I like it short at the end.

2 eyeballs's picture
2 eyeballs
Activity Score 62

i couldn't blink..but then I learned I was watching a yogurt ad. I admit I did laugh though.