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1000cranes4japan.org

Agency Network: 
Published/Aired: 
March 2011
 1000cranes4japan.org

Description

URL: http://www.1000cranes4japan.org

An ancient Japanese legend promises that anyone who folds a thousand origami cranes (千羽鶴, Senbazuru) will be granted a wish by a crane, such as recovery from illness or injury. As a global community we’re looking to fold not just 1000, but thousands upon thousands of cranes with individual messages that we stand together with them in their time of need. Together, our message of empathy and solidarity can provide the strength and optimism so greatly needed. And of course if you’d like to do more than just send a wish and make a donation then the site provides a way to do that.

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atb2005's picture

Brilliant! Best "help Japan" campaign I've seen so far.

update: learn how to create a crane at http://origami.org.uk/origamicrane

atb2005
Activity Score 13557
Glut's picture

That´s right! touchy, clever.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Boxey's picture

Solid work.

Boxey
Activity Score 8879
Melaleuca In-House
dollypoppin's picture

Will do this! Ad is effective. :D

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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