Let's Get Together

Agency Network: 
March 2017
Guinness Design Ad - Let's Get Together


The brief was to create a global toolkit for on and off-trade to put Guinness back at the heart of St Patrick’s Weekend. ‘Let's Get Together’ was the overarching thought and renowned artist McBess was commissioned to bring this to life. He created a quirky mix of characters from bikers, to hipsters, to jockeys as well as referencing Guinness’s heritage with the surfers, sapeurs and of course the toucan, all coming together around a pint. The designs featured in every spot you can purchase Guinness as well as on specially created beer mats, T-Shirts, back of bar displays and in-store FSDU’s. This positioned Guinness as the authentic way to celebrate St Patrick’s Weekend 2017.

Design advertisement created by Iris, United Kingdom for Guinness, within the category: Alcoholic Drinks.

Advertising Agency: iris Worldwide, London, UK
Creative Director: Nina Taylor
Art Director: Jonathan McKemey
Copywriter: Trevor Webb
Illustrator: McBess
Illustration Agency: Bernstein & Andruilli
ECD: Andy Taylor
Art Buyer: Lu Howlett
Account Director / Managing Partner: Stefan Zoltowski
Artwork: Billy Thomas
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Highest Rated

kleenex's picture

nice looking ad.

Activity Score 52358
Web Designer/Developer
halaby87's picture

art ok

Activity Score 10276
kleenex's picture

nice looking ad.

Activity Score 52338
Web Designer/Developer
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