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Spin the Slice

Published/Aired: 
November 2017
Description: 

People always fight over the last slice of pizza. Domino’s pizza decided to end the fights by one minute change to their boxes. They added a curved base, and this enabled people to spin the slice in the box when they ate their way to the last slice. Whoever the slice points to, gets to eat it. This way Domino's not only ended fights but also makes the last slice deserving.

Art Director: Brinda Singala
Copywriter: Aakash Dalwadi

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