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Magic

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Published/Aired: 
April 2017

The Magic Begins: Creating #MomsDayMagic with Shankar-Ehsaan-Loy

Call for entries: Creating #MomsDayMagic with Shankar-Ehsaan-Loy

Last Call - Creating #MomsDayMagic with Shankar-Ehsaan-Loy

Description: 

In celebration of the upcoming occasion of Mother’s Day, Sunfeast Mom’s Magic took on the challenge of delighting moms everywhere, in a special and unique way. The brand staged their biggest ever surprise for moms by getting participants to collaborate with the musical trio of Shankar-Ehsaan-Loy to create #MomsDayMagic in an unexpected manner.
 
The month-long digital campaign started with Sunfeast Mom’s Magic reaching out to over 4 million people across India with a very simple request - send in your best ideas for Mother’s Day. We got Shankar-Ehsaan-Loy to pop this question through 3 digital films*.
 
We received an overwhelming response with hundreds of participants from across the nation reaching out to us with their ideas and plans for Mother’s Day, with some even composing their own song. This made the task of choosing one idea even more daunting. But what was blatantly clear is that everyone wanted to surprise their mothers. We decided to push this a step further and not only throw moms a surprise, but do something truly unique.
 

Content advertisment created by Ogilvy, India for Sunfeast Mom's Magic, within the category: Confectionery, Snacks.

Advertising Agency: OgilvyOne Worldwide, India

Comments (1)

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kleenex's picture
kleenex
Activity Score 50200

nice effort.

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