Agency Network: 
June 2017

Newborn babies’ only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents.

We made an emotional social experiment video (TV and online) featuring interviews with expecting dads who were challenged to state the sacrifices they are willing to make in order to be closer to their baby. All expectant dads were ready to make extensive lifestyle commitments (work, friends, hobbies, etc...) but when it came to their beards, they were reluctant… until we introduced them to the "Skin To Skin" research findings.

Content advertisment created by Grey, Israel for Gillette, within the category: Health.

Advertising Agency: ACW Grey, Tel-Aviv, Israel
Chief Creative Officer: Tal Riven
Creative Director: Moti Rubinstein
Copywriter: Shay Chikotay
Art Director: Etai Haivri
SVP Account Director: Shai Almagor
Account Manager: Gal Vash
Mediacom Client Director: Shimi Hamias
Activation Planner: Dana Wolfsfeld
Head of Production: Gal Yaakov
Producer: Israel Revach
Production Company: Market Master Video
Executive Producer: Udi Shadmi
Director: Guy Michael
Executive Creative Director: Tomer Barzide

Comments (3)

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Highest Rated

kleenex's picture
Activity Score 51008

Well now.... This is rather interesting for sure.

kleenex's picture
Activity Score 51008

Well now.... This is rather interesting for sure.

morse's picture
Activity Score 18024

The premise is silly in my opinion. If babies need tactile experiences, why not experience a beards too? We've been exposed to fur and beards as babies for literally hundreds of thousands of years.

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QimAka's picture
Activity Score 28

It looks like, forced.
Not a very strong insight. I would rather give them new styles of beard.