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Moonbag maker

Campaign
Agency Network: 
Published/Aired: 
July 2009

Also From This Campaign 3

Description

Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Copywriters: Cuanan Cronwright, Jennifer Macfarlane
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AmOgodzzz's picture

These executions are pretty funny. It's a very original way to do radio ads for a car company and really speaks to young artists. This just shows the great stuff that can happen when you stick to the strategy, which in this case was probably to tout the affordability of the Volks Citi and target twenty-somethings who are aspiring artists, musicians, etc.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Guest's picture

I like this idea, but I feel the production is flat.

Guest
Guest's picture

this is really nice stuff. A very unusual way to do retail radio ads

Guest
Guest's picture

this is nice

Guest
Guest's picture

good stuff

Guest
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