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Hush Little Baby

Campaign
Agency Network: 
Published/Aired: 
April 2013

Also From This Campaign 3

Description

Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to.

Audio advertisement created by Grey, United Kingdom for Seat, within the category: Automotive.

Caption

Hush, little baby, don't say a word.
Papa's kinda tired like a mockingbird.
And if he’s tired you see it in his face,
Papa’s gonna be driving all over the place.
And if his eyes begin to close,
Pappa’s gonna yawn and start to dose.
And if he’s travelling way too fast,
Papa's gonna go straight through the glass.
And if that windscreen glass gets broke,
Papa's gonna get hurt and start to croak.
And if no one rescues him quick,
Papa's gonna get very very sick.
And if his heart stops beating,
Papa’s time on earth is all but fleeting.

The SEAT Tiredness Recognition System. Hard to fall asleep to. Drive awake.

Advertising Agency: Grey, London, UK
Global Creative Director: Alejandro Arriagada
Creative Directors: Jason Bramley, Jonny Biggins
Art Director: Jason Bramley
Copywriter: Jonny Biggins
Sound Studio: BSO
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morse's picture

Powerful.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

WOOOOWWW!!!!

kleenex
Activity Score 51110
Web Designer/Developer
quokkies's picture

NICE MUSIC

quokkies
Activity Score 251
Art Director at Leo Burnett Viet Nam
Elson Miguel's picture

Brilliant.

Elson Miguel
Activity Score 110
Art Director
Ndukwe Onuoha's picture

Absolutely powerful!

Ndukwe Onuoha
Activity Score 149
Copywriter at 141 Worldwide |

Big ideas are often small

new_Ogilvy's picture

brilliant.

new_Ogilvy
Activity Score 112
Copywriter
robinnatter's picture

This deserves more than 8 out of 10, powerful on so many levels. Great job.

robinnatter
Activity Score 22
Creative Director at Emergence School of Leadership
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