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Agency Network: 
Published/Aired: 
April 2009

Description

Audio advertisement created by McCann, Portugal for Portuguese League Against Aids, within the category: Public Interest, NGO.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Creatives: Emerson Braga, André Lopes
Music: Sleepingdog
Sound Production: Indigo
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Wordnerd's picture

wow. who wrote this? 'to my friends i leave one less friend'. great skript, strong words. awesome.

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

booooring

enjoy you're AIDS

Guest
Carlos Garcia's picture

Excellent copy. Awful Voice-Over.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Guest's picture

Brilhant!

Guest
Guest's picture

Great !!!! The voice-over in english was sure made for awards entries and adsoftheworld??? (would like to hear the portuguese copy)

Guest
Hibon's picture

Nice work.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

superb
brilliant copy and the saddest voice ever, just like I imagine a dying man.
made me shiver.

Guest
ShaniG's picture

To the radio listeners, I leave boredom.

ShaniG
Activity Score 17214
Creative Director
TRICKY's picture

Great!!!!

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Anima's picture

.....This one works.

I almost cried listening to it.

This is coming from someone with Asperger Syndrome who normally expresses apathy or even schadenfreude.

The emotional impact is definitely there and these kind of ads need that.

Anima
Activity Score 59
None
Guest's picture

For the ShaniG, I leave the envy.
The spot is superb!

Guest
Guest's picture

Simple and so very good. Straight from heart

Guest
Guest's picture

Can you tell me where I can find the original ad? I'm from Portugal and have never seen it.
Thanks in advance.

Guest
Guest's picture

View the original ad at http://www.youtube.com/watch?v=pt9nw3G8tDQ&hl=pt-PT
The copy is still great in Portuguese, and the voice-over is much better imo. The images, however, are not that great.

Guest
gmint7's picture

:::J:::

your girlfriend is 'pwned'...

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

Great copy, gave me goosebumps. Not boring at all, as they said before: straight from the heart. Good job

Guest
Guest's picture

Brilliant. Just the ending note could have been another vo.

Guest
Guest's picture

not bad. not great. maybe slightly shorter, or make some of the copy more interesting- less generic. the last few sentences are great, but the first are kind of insipid- to my grandfather... I don't know, maybe you should draw on stuff that show you a little about his relationship with his friends, for instance, the bicycle we used to go double on, i hope you give it to your son bobby, and tell him when he's older etc., bring some of those things out. work work work!

Guest
Guest's picture

hey, 1. try and make the listener know this guy who's dying by saying a little more, in fewer sentances. Maybe by illustrating some part of their shared past with a friend. e.g: Bobby, that bicycle you first taught me on, i want to give it back to you, give it to your son, maybe some day you can also tell him, why....

Guest
PERP's picture

Come on, it is brilliant! It makes you pay attention, it makes you want to listen the next sentence, it makes you wonder what it's like. Straight to the point, very good work and bravely executed.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

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