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Dog Radio

Agency Network: 
Published/Aired: 
December 2010
Naturia Audio Ad -  Dog Radio

Description

Audio advertisement created by Grabarz & Partner, Germany for Naturia, within the category: House, Garden.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Creative Director: Tom Hauser
Executive Creative Director: Ralf Heuel
Copywriter: André Hennen
Art Director: Jan Woelfel
Production Company: Studio Funk, Hamburg
Filmproduction: The Shack
Sound Engineer: Torsten Hennings
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Highest Rated

Ad_me's picture

Radio ad only dogs can hear done in Australia about a year ago

http://www.bestadsontv.com/ad/14499/Sydney-Dogs--Cats-Home-New-Trick

Ad_me
Activity Score 80
morse's picture

This is fantastic if the reactions shown in the video were real.

Similar to this radio made for kids: http://adsoftheworld.com/media/radio/cyfra_childproof_radio_commercial

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CommandZ's picture

Great idea. I'm going to play this for my great Dane as soon as I get home. We'll see what happens.

CommandZ
Activity Score 2498
Creative Director
CuriousPencil's picture

Clever. Nothing in the rules to say you can't subject animals to uncomfortable noise. Thus a new era of canine subliminal pesterpower is born. Top marks for clever. Similar for sneaky. But I hate the idea.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

been done before in last can-lions. for pedigree i think

Guest
Ad_me's picture

Radio ad only dogs can hear done in Australia about a year ago

http://www.bestadsontv.com/ad/14499/Sydney-Dogs--Cats-Home-New-Trick

Ad_me
Activity Score 80
talkingisfree's picture

I love this idea.

talkingisfree
Activity Score 2712
Art Director
Guest's picture
Guest
Guest's picture

I was listening to this ad whith my dog beside me on the desk, but nothing happened, perhaps its that my laptop speaker are not good enough or I have SUCH A LAZY DOG!

Idea is great by the way

Guest
Guest's picture

brainwashing for dogs, bad. Pretending that their owners are going to buy this food because of that, bad. Thinking dogs would ask for that brand when campaign ends, baaaad.

Guest
cracker66's picture

again the old dog whistle trick..

cracker66
Activity Score 163
Copywriter
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