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Published/Aired: 
April 2009

Also From This Campaign 3

Description

Sound Studio: Lua Nova / Sound Engineer: Marcos Nazaré

Audio advertisement created by FabraQuinteiro, Brazil for MSV, within the category: Professional Services.

Advertising Agency: FabraQuinteiro, São Paulo, Brazil
Creative Director: Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Pedro Araujo Carvalho
Agency Producer: Daniela Perestelo
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Highest Rated

Guest's picture

First of all, stereotypes usually show a lack of creative energy.
Second of all, the Jewish - money association is particularly prickly because most of the oppression Jews experienced had to do with fear arising from that association.

Guest
NastyJester's picture

Holy fuck. You know, when I started listening to this advert, after I had heard the others, I had my eyes shut tight thinking 'please don't say Jew, please don't say Jew' and what do you fucking know?

How does a professional agency get away with such outrageous anti-semitic adverts?

NastyJester
Activity Score 740
Copywriter
salvemessi's picture

Hey Nasty, I don't see it that way and I really liked these spots. They are funny as hell! Don't take it that serious.

salvemessi
Activity Score 59
Guest's picture

I really liked this campaign. Congratulations.

Guest
mark09's picture

The best radio ads I've heard in a long time.

mark09
Activity Score 90
sirvan's picture

Any of you that don't think that this is racist as fuck need to be severely beaten.

Not to mention it's a HORRIBLE spot.

Jeesh, comon?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

theoldman_son's picture

I like it and I don't think it's racist at all. It uses stereotypes, I give you that... but in my opinion, in a funny way. Lighten up!!

theoldman_son
Activity Score 317
Art Director
NastyJester's picture

What the fuck? Okay, okay, you know what? If you don't think this is fucking wrong, why don't you try cracking a few 'Jew sees a penny' jokes around your office? Although saying that, all you fuckers obviously work for the same redneck agency that allowed this radio spot to be aired, so I doubt it would have any effect.

Jewish stereotypes aside, it's still a terrible advert. You've wasted the entire spot on puerile jokes that tell me it's fast, without ever mentioning what it actually is.

NastyJester
Activity Score 740
Copywriter
_yan_'s picture

Why are you so aggressive? It's not an offense, jews are well know for being experts at dealing with money and that's a good quality, believe me. And in this case, It's only a joke. No big deal. I didn't understand the reason you're that mad. Be cool man. I'm not a huge fan of the campaign, although I think it is creative.

_yan_
Activity Score 162
Guest's picture

I can't speak for Nasty and I'm sure he can speak for himself.

But I think being aggressive about blatant racism is not just acceptable, but damn near a duty. This is not acceptable.

Jews are misers is an acceptable stereotype? How about one about Mexicans being lazy? Latinos being stupid? Black people being dirty? Women being only useful for sex? Or any other inaccurate, insulting slur? What's the difference? If it is acceptable to slur one group with insulting stereotypes, why not others?

This ad is racist as well as crap. The others were borderline. Perhaps even brave. This one is sheer bad taste.

I do hope they don't want any Jewish businesspeople to buy or advertise on their rag.

Guest
Guest's picture

I agree with you about the others: both are great.

Guest
theoldman_son's picture

Great advertising: you either love it or hate it!!

theoldman_son
Activity Score 317
Art Director
Guest's picture

I like this kind of humor :-)

Guest
Guest's picture

this is just sad.

Guest
Guest's picture

First of all, stereotypes usually show a lack of creative energy.
Second of all, the Jewish - money association is particularly prickly because most of the oppression Jews experienced had to do with fear arising from that association.

Guest
Guest's picture

Me gusta.

Guest
Guest's picture

This is good.

Guest
Guest's picture

No, this is racist. I am all for being un-PC, but a blatant, derogatory, racial stereotype like this is going too far.

Jews are money-grubbing? Riiiight.

Hey, how about a line about how fast a Brazilian Nazi runs after torching a synagogue or vandalizing a Jewish cemetery? that should crack them all up. No. No. No.

Guest
ShaniG's picture

This racist ad must be a scam.
I don't beleive they really aired it. Shame on the agency either way.

ShaniG
Activity Score 17214
Creative Director
Guest's picture

Maaan, I like it!

Guest
Guest's picture

What? This is not racist at all!

Guest
Temple's picture

A Sao Paolo illiterate 8 year old thief runs in the favela to avoid being raped by his illitetare brazilian father.

It's faster than that!

Why don't you add this one before sending it to Cannes?

Temple
Activity Score 11341
Creative Director
ShaniG's picture

That's great!

A Sao Paolo illiterate 12 year old drug dealer running away from corrupt drug dealing policemen that will sell him to organ dealers.

It's faster than that!

ShaniG
Activity Score 17214
Creative Director
Guest's picture

Well jewish people are really tight with money, so are people mad because they are pointing out the obvious? I am jewish. If you are mad about this one why aren't you mad about the other one? Not all mexicans want to cross the border.

Guest
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