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Agency Network: 
Published/Aired: 
January 2009

Description

Audio advertisement created by Y&R, Israel for Mediline, within the category: Health.

Advertising Agency: Shalmor Avnon Amichay/Y&R Tel-Aviv, Israel
Chief Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Head of creative team: Yariv Twig
Copywriter: Sharon Refael
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Guest's picture

very cool

Guest
Guest's picture

nice one!!!!
gold lion

Guest
Guest's picture

it was my idea first!!!!

yosi l.

Guest
Mandark's picture

the text and the method are pleonastic. it's like showing a kid that jumps in a puddle and saying in the copy, now u can jump in a puddle!!

smarter copy is requiered for golden lion... at least that is my hope.

that doesn't mean though that this is not funny-ish.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Guest's picture

so cute... so innocent... young creatives voting a gold lion for themselves... need to go just 5 minutes in the jungle to know what lions are made of.. good luck guys...

Guest
NastyJester's picture

Man, I'm not so sure about the product benefit. I feel like I just lost about 2 years listening to this ad.

NastyJester
Activity Score 740
Copywriter
icanthink's picture

whats going on there????????
i can't see the video :(

icanthink
Activity Score 270
Creative Director
NastyJester's picture

Oh dear.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Juniors who have seen 15-year-old Mark Nardi radio spots in CA and One Show. I guess at least I should applaud them from ripping off a good writer.

Guest
erin montemurro's picture

is this a radio ad?

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

NastyJester's picture

Sharp.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Nice...! :)
NG

Guest
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