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Black

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Audio advertisement created by Lowe, South Africa for Medal Paints, within the category: Industrial, Agriculture.

Advertising Agency: Lowe Bull JHB, South Africa
Creative Director: Rui Alves
Art Director: Chris Charoux
Copywriter: Eoin Welsh
Illustrator: Chris Charoux
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Highest Rated

Guest's picture

the insight is good. the execution is not.

Guest
Guest's picture

Great insight!!

Guest
Guest's picture

the insight is good. the execution is not.

Guest
A stranger abroad's picture

This is a particularly brave execution. Kudos.

it is nice to see a campaign work across so many media. I take most predictions of gongs made on this site with a large pinch of salt, but I expect this campaign will feature in several shows.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

Hmmm. Very much the same construction as the Radioactive radio spots of old. Remember the one where the guy's getting married and all his friends comment, and then the same script at a funeral? I do.

Guest
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