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British Ales

Campaign
Agency Network: 
Published/Aired: 
November 2009

Also From This Campaign 4

Description

One of the unique selling points of buying beer at the LCBO is that you can buy single cans and bottles, rather than committing to an entire six pack. And thus, the concept of 'picking up' singles was born.

Audio advertisement created by GJP, Canada for LCBO, within the category: Alcoholic Drinks.

Ad Agency: GJP Advertising & Design, Toronto, Canada
Creative Director: Lisa Greenberg
Copywriters: Lino DiNallo, Craig Burt
Client Services: Hannah Riding, Sarah Hayden
Agency Producer: Allana Lytle
Production House: Pirate Radio
Director: Tom Goudie
Producer: Tyna Maerzke
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Highest Rated

petimadmoiselle's picture

Lol. I think it's funny. It's more humour than sex. Nicely done.

petimadmoiselle
Activity Score 127
Humber College Lakeshore Campus
satrianee's picture

I finally find what's bugging me... "picking up" the singles... yeah yeah... sex sells. And I'll buy something that doesn't feel I'm giving a blowjob each time I bring the bottle to my mouth.

satrianee
Activity Score 3748
petimadmoiselle's picture

Lol. I think it's funny. It's more humour than sex. Nicely done.

petimadmoiselle
Activity Score 127
Humber College Lakeshore Campus
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