British Ales

Agency Network: 
November 2009

One of the unique selling points of buying beer at the LCBO is that you can buy single cans and bottles, rather than committing to an entire six pack. And thus, the concept of 'picking up' singles was born.

Audio advertisment created by GJP, Canada for LCBO, within the category: Alcoholic Drinks.

Ad Agency: GJP Advertising & Design, Toronto, Canada
Creative Director: Lisa Greenberg
Copywriters: Lino DiNallo, Craig Burt
Client Services: Hannah Riding, Sarah Hayden
Agency Producer: Allana Lytle
Production House: Pirate Radio
Director: Tom Goudie
Producer: Tyna Maerzke

Comments (2)

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satrianee's picture
Activity Score 3748

I finally find what's bugging me... "picking up" the singles... yeah yeah... sex sells. And I'll buy something that doesn't feel I'm giving a blowjob each time I bring the bottle to my mouth.

petimadmoiselle's picture
Activity Score 127

Lol. I think it's funny. It's more humour than sex. Nicely done.