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Agency Network: 
Published/Aired: 
April 2009

Description

Audio advertisement created by BBDO, South Africa for I&J, within the category: Food.

Advertising Agency: Net#work BBDO Cape Town, South Africa
Creative Directors: Kyle Cockeran
Copywriters: Kyle Cockeran
Sound Engineers: John Letherbarrow, Steven Webster
Production company: The Work Room
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Highest Rated

kurtberengeiger's picture

LOL :D

kurtberengeiger
Activity Score 7323
Copywriter
gioborde's picture

NICE.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

African_Matt's picture

New and original concept but theres no hook, I wont remember it after today.

African_Matt
Activity Score 48
Art Director at Red and Yellow |

<>African_Element<>

Singularity's picture

Clever idea but poor execution for two reasons:

1) The voice doesn't sound like a real child, but like someone pretending to be a child and
2) I had to listen to it two or three times to pick out the brand and product within the ad. There is so much being blasted at you without a breath in between that it takes a few listens before you stop trying to grasp it all and can actually hear the product.

- Jeff Greenhouse

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

busyb's picture

i hope they actually created that URL.

busyb
Activity Score 117
kurtberengeiger's picture

LOL :D

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

fresh 10/10

Guest
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