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Eilat

Campaign
Agency Network: 
Published/Aired: 
December 2009

Also From This Campaign 2

Description

Have you ever listened to the radio while driving in your car, when suddenly the channel changed because you went of the reception area? That's exactly what we did to demonstrate how fast Honda Accord is.

Audio advertisement created by McCann, Israel for Honda, within the category: Automotive.

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Director: Sigal Abudi
Copywriter: Ami Alush, Asaf Zelicovitch
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Highest Rated

Spoonfeederxxx's picture

Absolute rubbish...

This has such a weak connection to the car...

Creatives who did this should hang your heads in shame...

Spoonfeederxxx
Activity Score 641
Copywriter
communicator's picture

Nice!

communicator
Activity Score 28
Copywriter |

let's say it better!

xcreativity's picture

i guess that was done a zillion of times before

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

lynz's picture

do you have the link of previous work?

lynz
Activity Score 104
Art Director
thefakehuman's picture

boring and done!

thefakehuman
Activity Score 410

- Life Feeds on Life -

Spoonfeederxxx's picture

Absolute rubbish...

This has such a weak connection to the car...

Creatives who did this should hang your heads in shame...

Spoonfeederxxx
Activity Score 641
Copywriter
satrianee's picture

i'm not sure people will get this ad till the end... they will try fine tuning, haha..
and i think the speed is limited by law and i'm sure ANY car can reach 200 km per hour.

satrianee
Activity Score 3748
alejulimaty's picture

i like it!

alejulimaty
Activity Score 842
brother buenos aires
jimmymars's picture

Yes, this idea is not a trade of a specific car.
The thought is nice though. But I get aggravated if the radio starts to jam.

jimmymars
Activity Score 58
Art Director at Goldstoff & Mars
withouts's picture

You forgot couple of bang bang when the driver kills few Palestinians in the way!

PS:
1- Accord is NOT a fast car – wrong positioning.
2- Map is a false dream – no way to drive from Beirut to Elat without to blow up even if in a tank.

withouts
Activity Score 36
akshaysrikar's picture

Exaggerated wayyyyy out of proportion

akshaysrikar
Activity Score 420
India
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