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France

Published/Aired: 
July 2007
Advertising Agency: BWA\CHIAT\DAY, New York, USA
Executive Creative Director: Gerry Graf
Creative Directors: Scott Vitrone, Ian Reichenthal
Scriptwriter: Isaac Silverglate
Art Director: Jeff Anderson
Agency Producer: Lili Lopez
Production Company / Sound Studio: Kamen Entertainment Group, New York, USA
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A. J. SMITH's picture

I love it!
Simple and daft. Its target audience would love it too, I reckon!

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'Say it right, then say it great' - Hey Whipple! Squeeze this!

A. J. SMITH
Activity Score 2822
laylowmoe's picture

Yes, yes, it won big time at Cannes.

But I don't like it.

It works much better on TV, when you can actually SEE "man-mom". On radio, it's just not as funny.

And the singing bit in the beginning is freakin' annoying and rips off Real Men of Genius.

laylowmoe
Activity Score 328
Copywriter
A. J. SMITH's picture

Well I loved it, and I don't rate Cannes much, D&AD has much more integrity.

A. J. SMITH
Activity Score 2822
Brophy's picture

True the TV is great. Translating that genius to radio, genius. Bravo.

Brophy
Activity Score 102
Copywriter
rcpalhares's picture

This concept is simply perfect. If you disagree you´re simply the opposite.

rcpalhares
Activity Score 9
Copywriter
twelve_noon's picture

beautiful idea, funny jokes, incredible executions (although the intro reminds me of those bud light radios)Well done on what is considered the most challenging medium for a writer.

twelve_noon
Activity Score 617
Creative Director
Scuba Steve's picture

what the hell... funny stuff.

Scuba Steve
Activity Score 74
Art Director |

If it doesn't sell, its not creative.

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