The First 100% Recycled Radio Commercial

Agency Network: 
March 2011

Bonafont: The First 100% Recycled Radio Commercial


To showcase the first 100% recycled bottle, we create the firts 100% recycled radio commercial. We listened over 80 radio commercials made for bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.

Audio advertisment created by Y&R, Mexico for Bonafont, within the category: Non-Alcoholic Drinks.

Advertising Agency: Y&R, Mexico
Creative Directors: Rafael Barthaburu, Esteban Sacco, Carlos Cantu
Copywriters: Carlos Cantu, Adani Vazquez, Carlos Carbajal
Production House: Prado Sur
Sound Design: Rocio Garcia

Comments (8)

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Huub's picture
Activity Score 248


dominatrix's picture
Activity Score 19

great work..

kleenex's picture
Activity Score 51044

I thought the recycled ad sucked here.

niniasufle's picture
Activity Score 407

the "first" 100% recycled radio commercial... if you gonna say that at least be the first one in saying it

The Selector's picture
The Selector
Activity Score 3

Wow! is recycled even in the resource! Brilliant!

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

I think McCann-Erickson did this for Nike with recycled TV spots for their Better world Campaign

But regardless, great effort on a great product

Glut's picture
Activity Score 3935

done!!!!!! please if you are going to launch this kind of ad, the first thing to do is checking that no one ever done it before. simple! So many hours of editing in vain.