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Salmon

Agency Network: 
Published/Aired: 
June 2007
Description: 

This cookbook with special printing on its side is given as a DM to aspiring chefs. The product is revealed in the form of a bookmark.

Ambient advertisment created by Grey, China for Zwilling, within the category: House, Garden.

Advertising Agency: Grey Worldwide, Beijing, China

Comments (9)

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Stigset's picture
Stigset
Activity Score 1454

This is looks more like salmon.
And why is there an exact same project posted here but not from the same agency ? who did it first?

ivan's picture
ivan

Thanks! I fixed the title.

Kin's picture
Kin
Activity Score 86

don't get you stigset...these 3 are all from grey...

Stigset's picture
Stigset
Activity Score 1454
puppiepoppy's picture
puppiepoppy
Activity Score 1634

Personally, I think some bloke from McCann Singapore and Grey Beijing saw an idea somewhere (the WWW is full of goodies!) and each of them decided to do up the work, find a client (or a groceries shop) and submit them for the awards.

Somehow, each agencies get a got lucky...one won something in One Show, the other at the recent Cannes.

Maybe Grey Beijing produced the work first, then follow (or copied) by McCann....since Cannes Call4Entry was kinda late.

Kin's picture
Kin
Activity Score 86

thanks! saw all of them...another thing in common...done for award purposes...

wing wong's picture
wing wong
Activity Score 18

which win the one show? done by Mccann or done by China Beijing?

ahhh

puppiepoppy's picture
puppiepoppy
Activity Score 1634

I've checked the One Show website...it seems this campaign is by Grey Beijing. It looks better, at least they really spend the effort doing the execution really refine.

The McCann's campaign looked badly done...look at those so called 'cookbook' that they mocked up. In consistence title and out of focus book. Yucks!

Solink's picture
Solink
Activity Score 8

Gran ejecución. Recordable y con impacto.

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