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Zebra

Published/Aired: 
February 2007
 Zebra

Description

Ambient idea for South Africa Tourism. Zebra Crossing signs around traffic lights in Mumbai were painted to look like the stripes of a real zebra.

Caption

It's closer than you think.

Advertising Agency: Contract, Mumbai, India
Creative Directors: Ashutosh Karkhanis, Niranjan Kaushik
Art director: Ashutosh Karkhanis
Copywriters: Sonal Chhajerh, Niranjan Kaushik
Photographer: Ashutosh Karkhanis
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Highest Rated

Disco Munky's picture

Who? What? Who said that? Oh wait, it's these blinkers.

No one said it was a poor third world country. I know it isn't. There are some of the best hospitals in Africa and the educational system is a very solid one. I'm just glad that a little over ten years ago, you all saw fit to allow the locals to enjoy the benefits.

The ambient piece is good however. I liked it alot.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Ney Frances's picture

clap clap! i wish i had it!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

slim's picture

Love it.

slim
Activity Score 1047
Copywriter
cooties's picture

YEAH! I saw these zebra crossings all over Mumbai!!! I must have seen 50 of 'em so far!

cooties
Activity Score 180
Other
restless_r's picture

very nice !

restless_r
Activity Score 275
Art Director
juankhr's picture

nice but is kind of predictable. dont you think?

juankhr
Activity Score 136
Art Director at la negra buenos aires
the_ashlands's picture

jealous?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

chimie's picture

hmm... the messsage "closer than you think" is old enough. but these zebras? as predictable? if it so predictable why on earth noone used them before?

chimie
Activity Score 156
Copywriter
Dick Huges's picture

If is predictable why dont it have your name on the credits?

Dick Huges
Activity Score 937
Copywriter
tyraptos's picture

I love it.

Tyra

tyraptos
Activity Score 74
Other
Disco Munky's picture

It's good, but why would anyone want to go to south africa?

You know they're still pretty racist there right? But hey, so are lots of places so forget about it and look the both ways before crossing to the other side of street eh?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Dick Huges's picture

worst comment ever.

Dick Huges
Activity Score 937
Copywriter
ellehcimeo's picture

Guy In The Bushes-

"It's good, but why would anyone want to go to south africa?"

to see the zebras.
there is racism in every country and every nation and every neighbourhood around every corner in the world. you don't go to a country to see racism, you go to see the zebras or the likes.
even racists like zebras.

do you hate zebras? is that what you are doing in the bushes? sitting there hating zebras?

ellehcimeo
Activity Score 3376
Art Director
ellehcimeo's picture

PS - I like this ambient a whole bunch!

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

WOW, lovely come back.

Just saying is all.

Liked the ad. Thought is was clever, and would be cool to see in situ.

ellehcimeo- thats a funny sounding name. Does it mean clever clogs? It should, cos you are.

p.s I think the rasists only like the white bit of the Zebra. And I'm in the bushes making pants love to a pic of you in a zebra suit.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

Guy in the bushes- now you've gone and done it. i have a crush on you now too.

(pixelbomb1 if you read this don't despair, i still have a big crush on you too. plenty of room in this big old heart of mine for everyone)

how DID you get that pic of me? I thought the court order took care of all the internet photos... i'm going to go and call my lawyer. promise you'll destroy that photo, won't you?

and i wish my name meant clever clogs. if you look at my profile, i think even you can deduce what it means. you crazy zebra lover you!

ellehcimeo
Activity Score 3376
Art Director
Disco Munky's picture

And we have a sense of humour in the building!

I think I'm in love.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

me too. but i already sent you a warning, i have a big heart, but there's room in there for lots of lovin'. so don't you go get jealous when i declare my next crush. mkay?
now, someone in another thread, i think it was slim, said they wanted us to kiss, so "mmmm, mmmm, mhouah"

on to the next ad! Ivan has been busy, there are at least 10 new ones to get to!

ellehcimeo
Activity Score 3376
Art Director
popdistortion's picture

Prick. That's all I can say to that comment. Ever been there?

popdistortion
Activity Score 1592
drunk dave's picture

I think you'll find that you're missinformed John Hubert II. But please, visit me in South Africa and I'll show you why it's one of the fastest growing tourist destinations in the world. That or I'll just kick the crap out of you.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Disco Munky's picture

"I think you'll find that you're missinformed John Hubert II. But please, visit me in South Africa and I'll show you why it's one of the fastest growing tourist destinations in the world. That or I'll just kick the crap out of you."

Anyone else think he just took one step forward, two steps back?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

A. J. SMITH's picture

clever ad.

Like it.

still don't want to go to south africa.

A. J. SMITH
Activity Score 2822
Punker's picture

to she-male javelin and guy in the bushes. You are both ignorant jerks. South Africa is an incredibly beautiful country where you can enjoy everything from wildlife in it's natural environment to beautiful coastal cities like Cape Town. We're a rainbow nation of all cultures and 11 official languages. And no, we're not racist. Apartheid ended well over a decade ago (catch a wake up) and we're a shining example of how democracy can be achieved peacefully. And by the way, we're a first world country and the richest country in africa by a long way, not third world like you all probably think. But why don't you just keep your blinkers on - ignorance is bliss I guess.

Punker
Activity Score 84
Graphic Designer
popdistortion's picture
popdistortion
Activity Score 1592
Disco Munky's picture

Who? What? Who said that? Oh wait, it's these blinkers.

No one said it was a poor third world country. I know it isn't. There are some of the best hospitals in Africa and the educational system is a very solid one. I'm just glad that a little over ten years ago, you all saw fit to allow the locals to enjoy the benefits.

The ambient piece is good however. I liked it alot.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

A. J. SMITH's picture

Relax though Punker, no offence to your country, I just like a place with more heart warming than chilling history for my holidays right now.

I'm sure it is a beautiful country.

A. J. SMITH
Activity Score 2822
Punker's picture

Now that's like saying I won't visit America because of the history of slavery. why don't you just keep quiet...

Punker
Activity Score 84
Graphic Designer
Disco Munky's picture

That's not the same and you know it.

And anyway that's why I thought most people didn't visit America. That and the guns. And also Pimps, Hoes, Cowboys, McDonalds, More guns, Cops, Vanilla Ice, Tom-Kat, Brinderline, Paris Hilton, Taxes, No Drugs, Strip searches for no reason, The death penalty and Playa Haters. To name but a few.

Peace

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Dick Huges's picture

My name is Dick Huges and I approve this ambient piece.

Dick Huges
Activity Score 937
Copywriter
Joe76's picture

But how many internets?

Joe76
Activity Score 762
Art Director
ellehcimeo's picture

do not force Dick Huges to award internets. just pay more attention and you might get an idea of how it sort of works. i'm thinking that if he approves of an ad, it gets no internets. but, that could be wrong, and Dick may choose to change his rating system at any time. that's the fun. slippery slope Joe, slippery slope.

ellehcimeo
Activity Score 3376
Art Director
tiny_wordz's picture

i think guys dat make stupid coments like "why would i want to go to South Africa anyway" are better off enjoying the life... sorry i mean low life... that they are presently enjoying in their shithole homes. i dont come fromsouth africa but i don't knock other peoples homes. concerntrate more on the ads than your disgusting opinion on countries.

the ad is great. i'm jealous.

tiny_wordz
Activity Score 325
Copywriter
A. J. SMITH's picture

why do you assume it is a shit hole home?

A. J. SMITH
Activity Score 2822
Ney Frances's picture

say your name again ich! hehe!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

AdDavid's picture

nice work, fresh and clever use of the ignored zebra crossing. people will pay more attention on it now.

AdDavid
Activity Score 406
Other
JPWrites's picture

Fabulous, a great idea that would work anywhere in the world to promote South Africa, and be entirely noticable and memorable. Nice work. Ignore the ignorant comments from a narrow-minded poster above.

JPWrites
Activity Score 238
Copywriter
Disco Munky's picture

I believe I touched a nerve.

I'm sorry.

The ad is clever and cool (really).

Just took a while to remeber the Africans where there first did it?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

JCHS's picture

good one its nice and clear

JCHS
Activity Score 67
Copywriter
A. J. SMITH's picture

It is a good advert incedently.

A. J. SMITH
Activity Score 2822
Totto's picture

I just became a fan of Mr Ashutosh , he called me once for an interview..but i dint go.. now i regret not going and
having met him.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

inkfromthepen's picture

okay, enough already with all the racist talk. this is an advertising forum, not a political debate - because if it were, we would also be discussing India's 'very-equal-opportunity' caste system.

Regarding the ad, I think it's predictable, not strong enough to make me want to go to South Africa on its own. But then again, SA has always been one of my best vacation destinations. Love the place.

inkfromthepen
Activity Score 145
Copywriter
Disco Munky's picture

You know what. Why don't we all just separate everything into what's comfortable and what's not to keep you happy.

Valid points were made that made certain people uncomfortable. That's what freedom of speach is all about.

We could all just take things at face value and see where that gets us.

I suppose you'd have something to say about an ad that was pro whaling or abortion, and No I'm not saying that this is a racist ad. I was making an observation about an ad that was designed to attract visitors to a county that has a questionable history. A recent history at that. It's as if as soon as a 'half hearted' agology is offered up, the blinkers go up and no one wants to think about it anymore. It's the same with America and the slave trade, it like everyone would be happier no relegate it to the back of their 'mental bus' so to speak. Ironic no?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

ellehcimeo's picture

"relegate it to the back of their mental bus" - i really really like that sentence. nice one.

ellehcimeo
Activity Score 3376
Art Director
adnonsense's picture

Great - and I love SA!

adnonsense
Activity Score 11
Germany, Augsburg |

Online Marketing Blog - ad(non)sense
-------------------------------------
http://www.adnonsense.de
-------------------------------------

samurai's picture

Great ad for a racist and violent country. South African Police just opens their guns on innocent people especially Nigerians. Go there only if you want muggers, thieves, and police to rob you and murder your kids {That's what happened to a lady}. Also beware of declaring all you have at Oliver Tambo airport, those customs officials are in the habit of selling your information to bandits who rob with ease and extra violence.

samurai
Activity Score 6
Samuraiintegrated
Guest's picture

Briliant....

Guest
Guest's picture

That is a serious creative Ad . Anyway, Africa still remains the best part of the World.

Ndolo

Guest
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