Reality Billboard

Agency Network: 
September 2010

How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows "THE BIG BROTHER" & "SURVIVOR" who will compete against each other while living inside a giant Yellow Pages Billboard. All assignments and tasks during the reality game will be performed using only Yellow Pages different interfaces: Smart-phone app., website, facebook and twitter pages, special minisite and mobile texting. The 1 million $ event, created by Shalmor Avnon Amichay/ Y&R Interactive is the latest in a long line of the famous Yellow Pages outdoor campaigns which have been running for years, winning awards in festivals all over the world.

Six cameras will record and broadcast the LIVE action to 3 online channels:

  1. Yellow Pages minisite
  2. Mako, Channel 2 online website
  3. Walla, Israel's #1 website

Ambient advertisment created by Y&R, Israel for Yellow Pages, within the category: Professional Services.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
Art Director: Gil Aviyam
Copywriter: Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Dikla Tzemach, Aileen Tito
Account Manager: Daphna Tsror
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Office Producers: Shira Robas
Photographer: Menachem Reiss
Executive Interactive Director: Guy Poreh
Interactive Creative Director: Roy Cohen, Sagi Blumberg
Interactive Creative: Maayan Dar, Tom Dolinger
Interactive Account Manager: Gadi Margulian
Media Company: Union Media
Production Company: POV
Director: Shahar Segal
Post Production: Gravity
Event Production: Kuperman Productions
Content Development: Elad Kuperman, Shabi Zeraia, Asaf Forman
Event Producer: Liat Danzinger

Comments (12)

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Guest's picture

nice one

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Frightening and effective.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

It's depressing to see that reality shows exist.

Guest's picture

next level of d billboard world!

TommyO's picture
Activity Score 1866

Great idea, but excecution was boring and embarrassing. The winner of Big Brother won 5:4, BTW.

Advert Norton's picture
Advert Norton
Activity Score 26


Guest's picture

why a billboard? how does it say anything for the product?

silvi's picture
Activity Score 4172

Super creative idea

Roger Keynes's picture
Roger Keynes
Activity Score 5498

In reality, is that a billboard?

The Jobless Writer
Will Think for Salary

Guest's picture

why a billboard? how does it say anything for the product? so stupid...

Guest's picture

The idea is so forced!! why a billboard????? Why yellow pages????

Guest's picture

"guest" 3 comments are enough, stop being obssessed