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The Plantmen

Agency Network: 
Published/Aired: 
February 2012
WWF Ambient Ad -  The Plantmen

Description

As part of their social responsibility program, the peruvian electric company ENERSUR decided to teach little kids about the importance of saving energy starting in Pasco, a peruvian province where ENERSUR has its principal plant.

Ambient advertisement created by JWT, Peru for WWF, within the category: Public Interest, NGO.

Caption

Natures need our help.

Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Renzo Sanguinetti
Copywriters: Juan Pablo Peschiera, Luis Vega
Illustrator: Pedro Molina
Photographer: Yoshiro Zurita
Additional credits: Pollo Arce, Lorena Garcia, Sugey Rojas, Elena Monteverde, Pool Guillen, Jean Paul Dubois
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Leo Rulimg's picture

La idea es sencilla, me gusta el detalle que han puesto en la presentación del caso. Están haciendo muy bien las cosas los Peruanos. Felicidades.

Leo Rulimg
Activity Score 49
Art Director
salil.sharma's picture

awesome
excellent art direction & execution also.

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

logic's picture

nice, but a bit too inspired by this picture that has been all around the web in the last few months. I've seen it on thousands of websites... http://wildrumpus.net/storage/post-images/oro-verde-rainforest.jpg?__S...

logic
Activity Score 43
kylevuong's picture
kylevuong
Activity Score 31
Award School
sacrilegend's picture

Thanks for sharing the link... Obviously inspired by, but at least it's not a direct rip-off.

I still really like this execution. I can imagine it garnering a lot of attention.

sacrilegend
Activity Score 3394
Copywriter
Javgra's picture

We did this action more than a year ago. Sometimes more than one agency is thinking around the same idea. Good vibes from Lima.

Javgra
Activity Score 2
JWT
tavo's picture

great!

tavo
Activity Score 117
Instituto Peruano de Publicidad
kleenex's picture

I love the grass guy.

kleenex
Activity Score 52582
Web Designer/Developer
abake's picture

Very nice stunt!
And I love the presentation, but I'm missing the action, or call to action. What am I supposed to do? The pics show people giving money to the plantmen, was there some other action I could take to help out nature? Any literature, some educational stuff... Don't know, just seems like a bit of an empty stunt.

abake
Activity Score 1262
RMG Connect Colombia
chrisryan360's picture

I'm not sure if it's irony or metaphor but it works for me

chrisryan360
Activity Score 5
Lisssss's picture

like

Lisssss
Activity Score 26
Knella's picture

very nice

Knella
Activity Score 150
MicheleVirgilio's picture

i really like it

MicheleVirgilio
Activity Score 2617
joelapompe's picture
joelapompe
Activity Score 3861
rintintintin's picture

nice

rintintintin
Activity Score 39
rintintintin's picture

nice

rintintintin
Activity Score 39
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