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Soup

Agency Network: 
Published/Aired: 
October 2008
WWF Ambient Ad -  Soup

Description

Ambient advertisement created by Advantage, Indonesia for WWF, within the category: Public Interest, NGO.

Advertising Agency: Advantage Advertising, Jakarta, Indonesia
Creative Director: Rajesh Menon
Art Directors: Alvin Daniel, Wang Zhi Liang
Copywriter: Rajesh Menon
Agency Producer: Fitri Mohede
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minimaloid's picture

"Photographs were taken" :(

minimaloid
Activity Score 123
University of Barcelona - Advertising and PR
ivan achmad's picture

nice ambience Raj...

ivan achmad
ivan achmad's picture

Nice ambience Raj...

ivan achmad
Scam Detector's picture

So this created awareness for give or take 30 people?

If you want to make something like this work then better make it big. This simply won't cut it.
Oh, hang on, it's for the award shows...

Scam Detector
Activity Score 1048
General Manager
brain123's picture

I only see like 50 bowls. You need to place 999 bowls on the beach for this idea to work...
First, because it makes more sense, and second because it make the ambient bigger and hard to overlook.
And I wouldn't use signs in order to deliver the message, I would use printed bowls. Just in case someone wants to take one home.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
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