Description
Due to El Niño Southern Oscillation and global warming, Colombia has endured long-lasting droughts and one of the worst summers in its history. 69.279 hectares of native forests have burned down. According to the Ministry of Environment, 95% of forest fires are human-caused, 5% due to natural causes. Our target audience: people who, by oversight or neglect, caused fires. We took action in natural parks and large forest zones by creating activities that would raise awareness about the serious effects of oversights that cause fires.
This professional campaign titled 'Forest Fire' was published in Colombia in February, 2010. It was created for the brand: WWF, by ad agency: Ogilvy. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 14 years ago.
Credits
Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Creative Directors: John Raul Forero, Juan José Posada, Juan Carlos González, Margarita Olivar, Diego Ortiz
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Additional credits: Fabio Quiroga
