Boobs! I broke the glass

Agency Network: 
August 2008

Ambient advertisment created by Publicis, Germany for Wonderbra, within the category: Fashion.

Advertising Agency: Publicis Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Nico Jünger, Stefan Leick
Art Director: Hendrik Frey
Photographers: Johannes Krzeslack, Marischa Altenheim
Account Supervisor: Christina Freitag

Comments (29)

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Highest Rated

StormriderVI's picture
Activity Score 2

Well, I am going to beg the inevitable . . . have we all forgotten about Vi@gr@? Imagine the possibilities!

aadi's picture
Activity Score 230

but isn't wonderbra suppossed to hold these things from breaking glasses and stuff??

art sims's picture
art sims

Great outdoor campaign

rave's picture
Activity Score 51

oh its THUNDERBRA!!!!!!!!!!!!!!!!!

JacelynAngel's picture
Activity Score 59


Adaddicted's picture
Activity Score 3435



STRTLRS's picture
Activity Score 1601

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

now thats atually funny. they should really think of another name , like this

Quietglover's picture
Activity Score 59

good idea. Year of publication?

Disco Munky's picture
Disco Munky
Activity Score 3890

Nice, but I'd have liked this to have been an installation, with the boobs pushing against my face.

Hola if ya hear me!

"stay low, move fast"

Doin' it for the points

jazarah's picture
Activity Score 1262

hahaha naughty :)

the Pun-isher's picture
the Pun-isher
Activity Score 228

Lies!!All lies I tell you.
The model doesn't even look like she needs a this bra.
(Rabid laughs)ha ha ahaaaa

Two hundred year from now, people will look at our work and call us quacks and charlatans selling "cure-all" tonics to the masses.

(Rabid laughs)ha ha ahaaaa

JGCreative's picture
Activity Score 58

Sher Shone.

Neil Levy's picture
Neil Levy
Activity Score 314

it was me who broke the glass. originally, it was just a picture, but it looked so real, i had to know the truth and i was pushing my face up against it when it broke. again, i'm sorry. if you send me a bill, i'll be happy to pick up the costs for fixing the installation.

no seriously, cool idea. i like it. it's smart.

maybegood's picture
Activity Score 5

Is this really that good?? All of Wonderbra's ads are simply ok. You give this to a student class and they would come up with best ads they've ever put out in about 2 hours. It's big boob jokes. Nothing more. Strategy??? Ummm..big boobs.

STRTLRS's picture
Activity Score 1601

Boobs are of extreme importance to the target (and us men). This speaks volumes to women.

I think, therefore... yeah.

Neil Levy's picture
Neil Levy
Activity Score 314

i think that's a fair point maybegood (although some of the ads they've done over the years were very, very well executed) i personally thought the broken glass thing added something but maybe you're right. let's see what other people say.

Johnny Boy's picture
Johnny Boy
Activity Score 14

Speaking from retail experience, bras are a product category where women will spend muchos time TRYING them on to find one they like. Brand at that point doesnt make a difference as much as style, shape, colour, and the selection of the store/boutique. The message here is just a reminder, that Wonderbra makes your boobs look bigger. Yawn, so do alot of other bras. It definitely gets attention and is funny, but will it generate more sales? My educated guess is no.
On the flipside, wed all be laughing hysterically at this IDEA if the sex was reversed and it were for say, a whey protein shake that 'Makes your ARMS HUGE' with stallone type guy breaking the glass with his biceps

sneakyhands's picture
Activity Score 1857

i though she said she could CUT glass with those things.

everartz's picture
Activity Score 7613


| everartz |

StormriderVI's picture
Activity Score 2

Well, I am going to beg the inevitable . . . have we all forgotten about Vi@gr@? Imagine the possibilities!

Rami Qaddoumi's picture
Rami Qaddoumi
Activity Score 214


danyels0n's picture
Activity Score 202

I don't see what's so great about it.

Gray67's picture
Activity Score 10

Yeah I dunno. I think I'd like the product better if it kept the boobs looking that way even after it came off.
The wonderbra has single handedly been the result of many major disappointments in my life when getting to third base.

manal's picture
Activity Score 16


warhammer's picture

if bras can do that I be a little scared.

freefor15's picture

Keep those knockers from breaking anything else keep that bra away from my computer.LOL

suckyoudig's picture
Activity Score 16

TO ME execution is not good: wonderbra don't make your nipple hard!

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Nobody would complain looking at that while waiting for a bus on these cold winter days.

miserablybeautiful's picture
Activity Score 20

This is hillarious