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Agency Network: 
Published/Aired: 
December 2009
Women Empowerment Ambient Ad -  Khede Kasra

Description

Ambient advertisement created by Leo Burnett, Lebanon for Women Empowerment, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Copywriters: Rana Najjar, Rana Khoury
Art Directors: Tania Saleh, Nayla Baaklini, Reem Kotob, Lea Salibi, Roula Asmar, Yasmina Baz
Other credits: Nada Abi Saleh, Dima Kfouri
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Highest Rated

everartz's picture

i'll explain.. in arabic there is a difference between masculine and feminine speech approach, the examples above were not identified as for males or females, so simply using the punctuation you can differentiate if your speech is directed to a male or a female, which helped in the exercise above to bias toward the woman's important role in the society developing process.

i think its a good approach and has its impact in the local society. good work.

everartz
Activity Score 7613
Art Director |

| everartz |

morse's picture

Can anybody explain me what's the idea here???

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

I don't really get it.

jackmancer2017
everartz's picture

i'll explain.. in arabic there is a difference between masculine and feminine speech approach, the examples above were not identified as for males or females, so simply using the punctuation you can differentiate if your speech is directed to a male or a female, which helped in the exercise above to bias toward the woman's important role in the society developing process.

i think its a good approach and has its impact in the local society. good work.

everartz
Activity Score 7613
Art Director |

| everartz |

jorj's picture

khedeh mal3a2a wou 7arrkeh el tabkha.

jorj
Activity Score 638
Art Director at Senior Art Director
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