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Khede Kasra

Agency Network: 
Published/Aired: 
December 2009
Description: 

Ambient advertisment created by Leo Burnett, Lebanon for Women Empowerment, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Copywriters: Rana Najjar, Rana Khoury
Art Directors: Tania Saleh, Nayla Baaklini, Reem Kotob, Lea Salibi, Roula Asmar, Yasmina Baz
Other credits: Nada Abi Saleh, Dima Kfouri

Comments (4)

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Highest Rated

everartz's picture
everartz
Activity Score 7613

i'll explain.. in arabic there is a difference between masculine and feminine speech approach, the examples above were not identified as for males or females, so simply using the punctuation you can differentiate if your speech is directed to a male or a female, which helped in the exercise above to bias toward the woman's important role in the society developing process.

i think its a good approach and has its impact in the local society. good work.

| everartz |

morse's picture
morse
Activity Score 18024

Can anybody explain me what's the idea here???

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

I don't really get it.

everartz's picture
everartz
Activity Score 7613

i'll explain.. in arabic there is a difference between masculine and feminine speech approach, the examples above were not identified as for males or females, so simply using the punctuation you can differentiate if your speech is directed to a male or a female, which helped in the exercise above to bias toward the woman's important role in the society developing process.

i think its a good approach and has its impact in the local society. good work.

| everartz |

jorj's picture
jorj
Activity Score 638

khedeh mal3a2a wou 7arrkeh el tabkha.

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