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Compressed

Agency Network: 
Published/Aired: 
May 2008
Winzip Ambient Ad -  Compressed

Description

Ambient advertisement created by Grabarz & Partner, Germany for Winzip, within the category: Professional Services.

Caption

We compress everything.

Advertising Agency: Grabarz und Partner, Germany
Creative Directors: Djik Ouchiian, Martin Graß
Art Director: Thorsten Sievering
Copywriter: Max Benrath
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Highest Rated

Guest's picture

very good

Guest
Guest's picture

it's definitely unexpected for winzip, plus it's a decent concept. however, the main marketing problem for winzip is that its users are fine with the free version, crack it, or use a competitors free version. awareness isn't really near the top of the list for me, but i've used this and similar programs (winrar) for years.

Guest
krautland's picture

nice find, guest commenter.

but we all knew this was fake. the grabarz kids had an idea and went out to find a client. that kind of nasty behavior is running rampant in the german market, which is why nobody takes them seriously. and let's talk about the idea: first-term ad school shit. two people are going to see this, three max.

krautland
Activity Score 3216
Art Director at erm... no calls please.
alnore's picture
alnore
Activity Score 212
freelance |

all balls, no brains

Blessed Besse's picture

fresh. delightful. powerful.

Blessed Besse
Activity Score 104

LOVE,

BLESSED BESSE

thefakehuman's picture

advertising is about balls...and yea nice ad!

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

Great!

Guest
Eightball's picture

A few days ago some kind of "jesus fitness club" and now "winzip"! The Grabarz' new business department seems to be on a roll! However the creative department seems not!

Eightball
Activity Score 200
Marketing Manager
gbl's picture

Like the idea, but agree with krautland: nobody sees that.

gbl
Activity Score 451
Copy
dshott's picture

I like... yes!

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

at_petri's picture

To forced... but there is a good insight there.

at_petri
Activity Score 61
Guest's picture

hmm at least "Halis Imbiss" gets some attention, so far best "döner" in town ;)

Guest
Guest's picture

fake! fake! fake!

Young Creatives are starving all over the world and there are still fake fakers faking things and no one is doing nothing to stop them.

Nicolas
Argentina

Guest
Guest's picture

VERY FRESH AMBIENT!

Guest
Guest's picture

very good

Guest
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