Live Tile Experiment

Agency Network: 
November 2012

Windows / Microsoft: Live Tile Experiment

Ambient advertisment created by McCann, Norway for Windows, within the category: Electronics, Technology.

Advertising Agency: McCann, Oslo, Norway
Creatives: Jørgen Gjærum, Frank Undheim, Christian Aune, Pål Dobloug
Account Director: Marius Zachariasen
Account Managers: Mari Lund, Merete Hildonen
Agency Producer: Beril Holte Rasmussen
Account Director Media: Simen Kjær
Production: Motion Blur
Director: Hallvar Witzø
Producer: Bruno Kvae
Photo: Karl Erik Brøndbo

Comments (8)

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chunkylover69's picture
Activity Score 71

so fake. here's why:

1) am i to believe Microsoft would put an activation button for their stunt in the middle of a busy street?
2) am I to believe Microsoft would invest all that money and not even explain to anyone what Musikk is? it's an entirely new thing that no one has any idea what it is.
3) did the people not flinch at all when it fell? i'll flinch if someone fake punches me, let alone a gigantic building falling down towards me.
4) there is no possible way this ran considering the insurance required for something so dangerous. imagine if someone got injured? two inches to the left - dead. there are no warning signs either so the person in the busy street could either die from a speeding car, from a falling building, or from the heart attack associated with being part of something sooo fake.

kleenex's picture
Activity Score 50610

not great at all.

kalpesh78's picture
Activity Score 2578

chunkylover69. you are absolutely right. I'd sue Microsoft for almost giving me a heart attack. This is really really dangerous. Maccann, Oslo... this won't win anything.

ideas....30 minutes nahi toh free.

DesignDine's picture
Activity Score 1313

I find it a bit cheap.

Kotovski's picture
Activity Score 61

One man pushes the button... after that two moms with babies in prams, one dog, garbage collector and other pedestrians on the street was killed by the wall... so sad.

DesignDine's picture
Activity Score 1313

To show some honour to the dead people, lets keep a 2 minute silence! :P haha

robinstam's picture
Activity Score 215

In Cannes they should make a category 'fake actions, pretending to be real." Then they can award things like the TicTac flashmob and the Contrex action with all the actors on bikes. But I have to admit they work very well as online commercials. And this one is quite funny.

DesignDine's picture
Activity Score 1313