Human tennis ball at Roland Garros

Agency Network: 
May 2008

Last year at the Grand Slam tennis competition of Roland Garros, all Belgian tennis players were out in the first round. Luckily for them there was one Belgian fan that caught enough media attention to make up for the losses.

The man was willing to shave his hair and beard in the shape of a tennis ball. He was given tickets to all important tennis matches at Roland Garros in France. A t-shirt with the name of the DARE website was given to him, which he was wearing at all times. DARE is a website from Wilkinson that encourages people to shave their hair and beard in extreme ways.

All major Belgian newspapers reported about this stunt. International television stations such as Eurosport and ESPN covered the story. The free publicity that Wilkinson got for this campaign was enormous.

Ambient advertisment created by Mortierbrigade, Belgium for Wilkinson, within the category: Personal Accessories.

Wilkinson do you dare?

Advertising Agency: Mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier

Comments (8)

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Highest Rated

Guest's picture

I thought he was the Minnesota Vikings logo

jackmancer2017's picture
Activity Score 6992

I laughted when I red he should symbolise a tennisball :P

Last line in the description: "The free publicity that Wilkinson got for this campaign was enormous."

That's a bit overrated I think, if you look at the examples they've put in.

mikeelrapido's picture
Activity Score 1929

Nice ambient.. :)


iwannatalktosamson's picture
Activity Score 701

That's awesome!
I want some of whatever that creative team was smoking.

Guest's picture

That's lame. I give it a 1.

AmOgodzzz's picture
Activity Score 826

What are you talking about? This idea is original, clever and delightful. A lot of ambient is annoying and tries too hard, but this is just awesome.

WillyLatasa's picture
Activity Score 616

LOL, cool idea to me!

"Bright ideas bring better results"

Guest's picture

I thought he was the Minnesota Vikings logo

Guest's picture

great idea, but not properly executed. correct me if i'm wrong, but aren't tennis balls green?

sure he'll stand out, but a little more attention to detail would have been more effective in my opinion.

and to be honest, with all the clutter in t-shirts these days, it would have been alot more catchy if he wore something else.. short of a mascot that is.