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Interactive Display Window

Agency Network: 
Published/Aired: 
January 2011

Description

Ambient advertisement created by Hyper Island, Sweden for WeSC, within the category: Fashion.

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denfilm's picture

nice

denfilm
Activity Score 406
Art Director at www.ministryfilm.com |

www.ministryfilm.com

bareilza's picture

Thank you so much for sharing this I hope you like it as much as we do!

bareilza
Activity Score 3
Hyper Island
morse's picture

Looks like a lot of fun.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackblack's picture

Cool.

jackblack
Activity Score 2357
Art Director
DBB's picture

Wow what a great day, with more than 3 awesome works on adsoftheworld..

but this one takes the cake. loved it.

DBB
Activity Score 1216
shortafella's picture

wow! a perfect 10!

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

thedesignaddict's picture

This is really cool looking. My only criticism is that the pedestrians seemed more interested in the medium than the message. From what I could see, no one was reading the info on the screen. I wonder how many of those people would remember what shop this ad belonged to?

thedesignaddict
Activity Score 5403
Art Director at Freelance
gustafengstrom's picture

hi! Thanks for the feedback! The interactive window is always gonna be in their concept stores so in that way theres a natural sender

gustafengstrom
Activity Score 3
Art Director at Hyper Island
Juliana Oliveira Silva's picture

Thanks for appreciating our idea, people!

Juliana Oliveir...
Activity Score 3
Art Director at Hyper Island
CuriousPencil's picture

No criticism to offer here, just curiosity - the mechanism's new to me, how does it work? Is there a link to how you made this? It looks really great, and [especially] if the passersby are genuine, you're on to some *incredible* targeting possibilities: check out the body movements of the first guy, the way he's mirroring the fluid way of the 'talent' - he's obviously the target market: so there's a huge chance that the people who dance with the window are the ones who click with the product. Would love to see the numbers on this, and more ways you guys are working with it. Really exciting to see a new medium like this being used. Well done to all involved.

CuriousPencil
Activity Score 4225
Copywriter
efesLef's picture

intriguing

efesLef
Activity Score 71

Pelin Kayhan

marcuswallander's picture

This is a student project and a concept that we presented to the client, but fully workable. For more information, behind the scenes and how it's done technically, see our portfolios.

Beatriz Areilza, http://www.cargocollective.com/​bareilza/​
Gustaf Engström, http://www.gustafengstrom.se
Juliana Oliveira Silva, http://www.cargocollective.com/​julianasilva
Lucas Lima, http://www.luklima.com
Marcus Wallander, http://www.lorem-ipsum.se

marcuswallander
Activity Score 2
Hyper Island
luklima's picture

Thank you for all the feedback!

luklima
Activity Score 3
Graphic Designer at Hyper Island
pitted prunes's picture

cool!!

pitted prunes
Activity Score 216
alexander_bickov's picture

Amazing

alexander_bickov
Activity Score 3279
Shahvan's picture

It's always nice to see an innovation that's actually relevant to the product its catering to. Cheers!

Shahvan
Activity Score 16
Copywriter at Lowe worldwide (Mumbai)
Sdb's picture

Very nice...

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Mantufayo's picture

Wow! this is great!

Mantufayo
Activity Score 580
Creative Director
miko1aj's picture

kudos.

miko1aj
Activity Score 3086
Hannajosefine's picture

This is really cool.. Reminds me of the Wrangler Blue Bell webpage but taken to the street.
( http://www.wrangler-europe.com/en/bluebell )

Hannajosefine
Activity Score 2
HDCW's picture

very nice...

HDCW
Activity Score 22
Art Director at İstanbul
Yarp's picture

Oh I like!

Yarp
Activity Score 385
Copywriter at Freelance
ioanamn's picture

amazing..... this will change how stores display ads

ioanamn
Activity Score 2
RyoJiKuB's picture

cool
i love it ^____________^

RyoJiKuB
Activity Score 70
SSRU
gklnair's picture

Great Innovation!! huge possibilities ; although i am apprehensive as i think the pedestrians will be more interested in having fun than giving any heed to the message.

gklnair
Activity Score 41
Marketing Manager at Oxygen Healthcare Communication
alexdavic's picture
alexdavic
Activity Score 2
Draper's picture

Cool

Draper
Activity Score 183
Creative Director
TorstenM's picture

Very good! Congrats:)

TorstenM
Activity Score 77
Art Director
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