Fatboy search

Agency Network: 
February 2011

Challenge: Welho’s mission is to enable enjoyment for people. We believe that fast Internet is enjoyable. With this campaign Welho wanted to launch new faster broadband speeds.

Solution: We named the speeds so that they are easy to understand to everyone: S, M, L and XL. And we created symbols for each speed. We gave out fatboy stools, shaped as the new symbols, by hiding them in the streets and encouraging people to search for them in radio. The stools also help people to enjoy themselves.

Results: The stools were gone in minutes. Phone rang at the radio studio all the time. And we sold a lot of broadbands.

Ambient advertisment created by 358, Finland for Welho, within the category: Electronics, Technology.

Advertising Agency: 358, Helsinki, Finland
Creative director: Ale Lauraéus
Copywriter: Taro korhonen
Graphic designers: HP Savolainen, Ville Kovanen, Mark Nurmi
Strategist: Peter Barmer
Agency producer: Roosa Rudkiewicz

Comments (7)

Log in or register to post comments
jackblack's picture
Activity Score 2357

Uh. Okay.

jliopf's picture
Activity Score 92

Uh. Why?

Miss Hyla's picture
Miss Hyla
Activity Score 4

Uh. What?

writersblog's picture
Activity Score 553

Uh. Oooh.

dean viii's picture
dean viii
Activity Score 1686

A stool is the first thing I think of when I hear fast internet speeds.

dean viii's picture
dean viii
Activity Score 1686

(sarcasm font)

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630