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Fatboy search

Agency Network: 
Published/Aired: 
February 2011
Welho Ambient Ad -  Fatboy search

Description

Challenge: Welho’s mission is to enable enjoyment for people. We believe that fast Internet is enjoyable. With this campaign Welho wanted to launch new faster broadband speeds.

Solution: We named the speeds so that they are easy to understand to everyone: S, M, L and XL. And we created symbols for each speed. We gave out fatboy stools, shaped as the new symbols, by hiding them in the streets and encouraging people to search for them in radio. The stools also help people to enjoy themselves.

Results: The stools were gone in minutes. Phone rang at the radio studio all the time. And we sold a lot of broadbands.

Ambient advertisement created by 358, Finland for Welho, within the category: Electronics, Technology.

Advertising Agency: 358, Helsinki, Finland
Creative director: Ale Lauraéus
Copywriter: Taro korhonen
Graphic designers: HP Savolainen, Ville Kovanen, Mark Nurmi
Strategist: Peter Barmer
Agency producer: Roosa Rudkiewicz
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jackblack's picture

Uh. Okay.

jackblack
Activity Score 2357
Art Director
jliopf's picture

Uh. Why?

jliopf
Activity Score 92
Creative Director at New York
Miss Hyla's picture

Uh. What?

Miss Hyla
Activity Score 4
Art Director at Treviso
writersblog's picture

Uh. Oooh.

writersblog
Activity Score 553
Copywriter
dean viii's picture

A stool is the first thing I think of when I hear fast internet speeds.

dean viii
Activity Score 1686
Creative Director
dean viii's picture

(sarcasm font)

dean viii
Activity Score 1686
Creative Director
Ron Burgundy's picture

lol

Ron Burgundy
Activity Score 1630
Art Director at Southern California
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