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Agency Network: 
Published/Aired: 
March 2008
Weight Watchers Ambient Ad -  Bus

Description

Ambient advertisement created by Lowe, Netherlands for Weight Watchers, within the category: Health.

Advertising Agency: Lowe, Amsterdam, The Netherlands
Art Director: Liat Azulay
Copywriter: Jeroen de Korte
Other additional credits: Magic Group
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Highest Rated

rwabels's picture

As smart as it gets.

rwabels
Activity Score 51
Copywriter at Ready, Willing & Abels Advertising |

rwabels

skanger's picture

nice

skanger
Activity Score 95
Art Director at Ogilvy
Shaka_Zulu's picture

Yo-yo-yo S'dudla... I dig it!

Shaka_Zulu
Activity Score 116
Copywriter |

Now... inspire me!

Swiss's picture
Swiss
Activity Score 39

stay hapy folks!
:)

SeanMartin's picture

Now *this* is good. LOL. Memorable, well-executed, damn funny as it makes its point.

SeanMartin
Wordnerd's picture

cool! i like

Wordnerd
Activity Score 6692
Copywriter
Andy-B's picture

Can someone please explain. I dont get it...

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
STRTLRS's picture
STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

skanger's picture

the bus look slanted (with the decal they placed over the back of the bus) slanted bus = fatty on the right.

skanger
Activity Score 95
Art Director at Ogilvy
sneakyhands's picture

"weight watchers hates fatties" is a campaign that weight watchers will never buy.

sneakyhands
Activity Score 1857
Copywriter
sloppy4's picture

i agree. this seems like bs. kinda funny, but bs.

sloppy4
Activity Score 1492
NatalieM's picture

Agreed, Weight Watchers doesn't want to guilt people into changing their bodies. They want to impower people to change themselves.

However, bought or not bought, this is simple and clever.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

puppiepoppy's picture

Same do a decal on the back, some did it on the side. Same idea with the slanted decal.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

ZaboZaboZabo's picture

Very bad execution for a weak idea.
An orrible ambient.

ZaboZaboZabo
Activity Score 593
Art Director
peak900's picture

I'm not fat, I like it.

But you've got to ask if the target group will like it, too.

So this is just an ad for the ad branch ...

peak900
Activity Score 211
Copywriter
virtualplaydoh's picture

I like the whole idea of pushing bus wraps. There might be a better client to sign off on this. Some low fat something.

virtualplaydoh
Activity Score 252
Zeus's picture

Offensive!!

Zeus
Activity Score 906
somewhere
CGilb09's picture

It is a bit offensive, but I like it. Abercrombie doesn't sell millions of overpriced garments by being nice about it. Sometime the brutal truth is what you need to inspire people, even if it is slightly offensive.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

bill bernbach junior's picture

'yes, very good'

When the word gives you lemons, make volkswagens

bill bernbach junior
Activity Score 7
DDB
Bundy Agency's picture

get your quote right bill

Bundy Agency
Activity Score 597
Art Director
jazarah's picture

hahaha good one! :)

jazarah
Activity Score 1262
rajagoldwinsilva's picture

excellent idea! very nice.

rajagoldwinsilva
Activity Score 2
Graphic Designer at Graphic Designer
luisrivera11's picture

its fantastic the idea and the execution.... but im not sure if will work, bcoz can be offensive on the target!

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
yctham's picture

Good one. Just execution problem. It only looks great from back view. See the small picture there which shows from 45-degree angle. The blacks looks funny.Why not use the same color to blend with the actual color of the bus? =)

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
slip's picture

Love it so so much :)

slip
Activity Score 919
designer |

SJB

vanburnvinit's picture

i like it

vanburnvinit
Activity Score 70
Creative Director
rwabels's picture

As smart as it gets.

rwabels
Activity Score 51
Copywriter at Ready, Willing & Abels Advertising |

rwabels

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