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Bus

Agency Network: 
Published/Aired: 
March 2008
Description: 

Ambient advertisment created by Lowe, Netherlands for Weight Watchers, within the category: Health.

Advertising Agency: Lowe, Amsterdam, The Netherlands
Art Director: Liat Azulay
Copywriter: Jeroen de Korte
Other additional credits: Magic Group

Comments (26)

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Highest Rated

rwabels's picture
rwabels
Activity Score 51

As smart as it gets.

skanger's picture
skanger
Activity Score 95

nice

Shaka_Zulu's picture
Shaka_Zulu
Activity Score 116

Yo-yo-yo S'dudla... I dig it!

Now... inspire me!

Swiss's picture
Swiss
Activity Score 39
SeanMartin's picture
SeanMartin

Now *this* is good. LOL. Memorable, well-executed, damn funny as it makes its point.

Wordnerd's picture
Wordnerd
Activity Score 6692

cool! i like

Andy-B's picture
Andy-B
Activity Score 280

Can someone please explain. I dont get it...

STRTLRS's picture
STRTLRS
Activity Score 1601

---------------
I think, therefore... yeah.

skanger's picture
skanger
Activity Score 95

the bus look slanted (with the decal they placed over the back of the bus) slanted bus = fatty on the right.

sneakyhands's picture
sneakyhands
Activity Score 1857

"weight watchers hates fatties" is a campaign that weight watchers will never buy.

sloppy4's picture
sloppy4
Activity Score 1492

i agree. this seems like bs. kinda funny, but bs.

NatalieM's picture
NatalieM
Activity Score 1685

Agreed, Weight Watchers doesn't want to guilt people into changing their bodies. They want to impower people to change themselves.

However, bought or not bought, this is simple and clever.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Same do a decal on the back, some did it on the side. Same idea with the slanted decal.

ZaboZaboZabo's picture
ZaboZaboZabo
Activity Score 593

Very bad execution for a weak idea.
An orrible ambient.

peak900's picture
peak900
Activity Score 211

I'm not fat, I like it.

But you've got to ask if the target group will like it, too.

So this is just an ad for the ad branch ...

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

I like the whole idea of pushing bus wraps. There might be a better client to sign off on this. Some low fat something.

Zeus's picture
Zeus
Activity Score 906

Offensive!!

CGilb09's picture
CGilb09
Activity Score 572

It is a bit offensive, but I like it. Abercrombie doesn't sell millions of overpriced garments by being nice about it. Sometime the brutal truth is what you need to inspire people, even if it is slightly offensive.

Tweet tweet: @ThisAbility

bill bernbach junior's picture
bill bernbach junior
Activity Score 7

'yes, very good'

When the word gives you lemons, make volkswagens

Bundy Agency's picture
Bundy Agency
Activity Score 597

get your quote right bill

jazarah's picture
jazarah
Activity Score 1262

hahaha good one! :)

rajagoldwinsilva's picture
rajagoldwinsilva
Activity Score 2

excellent idea! very nice.

luisrivera11's picture
luisrivera11
Activity Score 469

its fantastic the idea and the execution.... but im not sure if will work, bcoz can be offensive on the target!

yctham's picture
yctham
Activity Score 178

Good one. Just execution problem. It only looks great from back view. See the small picture there which shows from 45-degree angle. The blacks looks funny.Why not use the same color to blend with the actual color of the bus? =)

slip's picture
slip
Activity Score 919

Love it so so much :)

SJB

vanburnvinit's picture
vanburnvinit
Activity Score 70

i like it

rwabels's picture
rwabels
Activity Score 51

As smart as it gets.

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